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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. Which two statement are true when using Journey Data and Contact Data within Journey Builder?
Choose 2 answers

A) Journey Data is dynamic data that retrieves the latest value upon decision split execution
B) journey Data is a set of static values passed into the journey for each contact.
C) Contact Data is a set of static values passed into the Journey for each contact.
D) Contac data is dynamic data that retrieves the latest value upon decision split execution.

2. An administrator needs bankers to see banking-specific Distributed Marketing content and advisors to see advisor-specific Distributed Marketing content. Which two ways can an administrator meet these requirements?

A) Sharing Rules
B) Industry Rules
C) Role Hierarchy
D) Financial Hierarchy

3. What is the prerequisite to create advertising studio audience:

A) There is no prerequisite as all setup is done.
B) Set user opt in data.
C) Create advertising/business account on the required and network and setup the ad account integration in MC

4. Which three factors are analyzed for each subject line by Einstein Copy Insights?

A) Frequently used phrases
B) Improper punctuation
C) Spelling Errors
D) Emotional tone
E) Phrases that spark engagement

5. A customer sends a note that they are getting inconsistent results using Contact Data in Journey Builder Decision Splits, while referencing One to Many Relationship defined in Data Designer. The customer explains that the SubscriberMaster Table is already linked to the MyOrders Table using Data Designer. Which three clarifying questions would help a consultant understand more?

A) Do any of the orders for that subscriber meet your decision split criteria?
B) Are there more than 100 order records that could match?
C) Is the Contact information spelled correctly?
D) Are you integrated with other Salesforce Clouds?
E) Are you using attribute to attribute comparison in your decision split criteria?

Solutions: