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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing Advanced Concepts | 25% | - Implement advanced segmentation strategies - Design A/B and multivariate test strategies - Optimize email deliverability - Configure dynamic content and personalization |
| Topic 2: Cross Channel Strategy and Planning | 15% | - Design customer journey touchpoints - Identify target audiences across channels - Define cross channel campaign strategy aligned with business objectives |
| Topic 3: Advertising and Social Integration | 15% | - Leverage Social Studio capabilities - Implement audience synchronization - Configure Advertising Studio integrations |
| Topic 4: Automation and Journey Builder | 10% | - Design complex multi-step journeys - Configure wait and engagement activities - Implement decision split logic |
| Topic 5: Mobile Messaging (SMS and Push) | 20% | - Apply compliance and regulatory requirements - Configure SMS and push notification campaigns - Implement mobile opt-in management - Design mobile customer journeys |
| Topic 6: Analytics and Reporting | 15% | - Build custom reports and dashboards - Interpret attribution models - Analyze cross channel performance metrics |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. What user permission is required to configure SSO in social studio.
A) custom user
B) limited user
C) Super user
D) full user
2. What is supported as a managed account in Social Studio?
A) Yelp
B) Reddit
C) Amazon
D) Google My Business
3. How should an administrator update the "Do Not Track attribute" value after it has initially been set?
A) Respond to the email with the subject line 'Begin Tracking''
B) Overwrite a subscriber's DoNotTrack settings with an import
C) Log a support case
D) Use an API Call
4. Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?
A) Einstein Engagement Frequency
B) Einstein Copy Insights
C) Einstein Content Selection
D) Einstein Scoring
5. You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?
A) the inbox message is replaced for all user.
B) inbox message Is replaced for users who read the first message.
C) the inbox message is replaced only for users who do not exist:
D) Inbox message is replaced for existing usef s and deleted for users who do not eixist.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: D |
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