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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.

A. Change optimization from standard delivery to accelerated delivery.
B. Include Audience Network as additional placement
C. Change the optimization to daily unique reach.
D. Change the campaign objective to engagement.
E. Add three new images into the ad set

Question 2

You've realized that the pixel is not properly installed on your client's website. Some events within the buying process are not being tracked by the pixel.
Your customer has a checkout process split into two different pages:
Customers have to first register
Then enter their payment info on a second page.
Which pixel events do you need to install on your client's website?
Select all that apply.
Choose ALL answers that apply.

A. Complete Registration
B. Initiate Checkout
C. Add To Cart
D. View
E. Purchase

Question 3

The agency your are working at just landed a big client. A record label who works with up-and-coming artists and has successfully launched careers of several artists.
You are on the team responsible for the launch of a new album recorded by an up-and-coming rock band.
They also plan to hold a multi-city tour in the next 4 months.
The record label has realized that in order to sell-out concerts, they need to maximize reach to audiences interested in "rock" for 1 month with multiple ads prior to the concert. You have video and image content as creative.
What are some of the recommendations you make for running these ads?
Select all that apply.
Choose ALL answers that apply.

A. You should use reach and frequency buying option and set frequency between 5-6 per week.
B. You should use reach and frequency buying option and set frequency between 1-2 per week.
C. You should build a custom audience based on people interested in rock.
D. You should use auction buying option and set frequency between 1-2 per week.
E. You should build a core audience based on people interested in rock related topics.

Question 4

You want to give an agency access to your Business Manager. How should you add your partner?
Choose only ONE best answer.

A. You should look for the agency's employees' Facebook personal profiles and add them to your Facebook accounts.
B. You should include them as Partners so that they can administer your accounts but not have the ability to alter any assets or change anything about the business.
C. You should add them as employees under the Business Manager and then provide them editor access to all of your digital assets.
D. You should add them as administrators of your Business Manager in order to manage your digital assets.

Question 5

An apparel brand is working with you as a buyer for their new product line launch.
They would like to reach an audience of 350,000 moms in 3 different cities. They've requested for you to optimize the campaign to maximize your budget based on CPM.
Your campaign has been running for 2 weeks with the following characteristics:
You have one campaign with reach objective
The campaign is running on Facebook and Instagram
CPM costs have been above what you expected
Your campaign is running a frequency of 1.3
What change do you make in order to lower CPM costs?
Choose only ONE best answer.

A. You change the objective to engagement
B. You add another audience
C. You include Audience Network as an additional placement
D. You delete Instagram from your placement
E. There is nothing you can do to improve CPM costs
F. You delete Facebook placement

Solutions: