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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

A) Create more focused segmented lists for messaging.
B) Focus on action-driven subject lines.
C) Add complementary SMS campaigns.

2. Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTO update the IP configured for these sends?

A) From Address Management
B) Delivery Profile
C) Sender Profile

3. Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A) Ensure preferred channel is available in subscriber data.
B) Create one Entry Source for each messaging channel.
C) Send both email and SMS to ensure subscribers get NTO's messages.

4. Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions.
What should be used to achieve this?

A) Ingest API
B) Import Activity
C) Import Wizard

5. Northern Trail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?

A) Increase the font size (over 16pt) to make the content easier to read.
B) Remove role="presentation" from layout tables to support assistive technologies.
C) Reduce line spacing to fit more content on the screen and reduce scrolling.

Solutions: