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GInI CInP Exam Syllabus Topics:

GInI Certified Innovation Professional (CInP) Sample Questions:

1. Design Methods can be broadly grouped into four categories. The first of these is what?
Select one correct answer from the list

A) Study
B) Observe
C) Experiment
D) Question

2. Several very large businesses have in recent years turned to running campaigns on crowdfunding sites. One of the more important reasons these businesses use such platforms is that it affords them the opportunity to
_____ their concepts, under the assumption that concepts that see good traction on these platforms will see good traction in the general market, and conversely concepts that see poor traction on these platforms will see low demand in the general market and should thus be abandoned.

A) run price elasticity studies on
B) run technical validation testing on
C) generate media buzz about
D) market test

3. It is imperative that certain of the individuals involved in the Mid Zone of an innovation project have solid financial analysis skills, so that they can analyze all of the financial considerations involved and from those develop what?

A) A decent business case with a rough financial and strategic picture of the opportunity.
B) A compelling business case that tells the story of the opportunity the team wants to tell.
C) A compelling business case with the most accurate financial and strategic picture of the opportunity.
D) An enthralling business case with a highly optimistic financial and strategic picture of the opportunity.

4. Having a proposed new innovation fail is acceptable so long as the Innovation Team is able-through various
" stress-test " business experiments-to force it to fail early on, rather than at the Eleventh Hour, so that the team avoids unnecessarily wasting resources.
Select one correct answer from the list:

A) justify why they pursued the concept in the first place
B) convince the business to move forward with it anyway
C) eventually get it to work
D) force it to fail early on, rather than at the Eleventh Hour

5. The third step for projects in the Back End is for teams to establish a ____ for the offering they intend to deliver. This will capture the form and function of the offering, what brand language will be used for it, and how the business intends to deliver a particular brand experience around it.

A) Strategic Plan
B) Marketing Plan
C) Development Plan
D) Design Strategy

Solutions: