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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Which of the following reports in Google Analytics is used to learn how well (or poorly) the landing pages are performing?

A) Site Overlay
B) Funnel Visualization
C) Top Landing Pages
D) Top Exit Pages

2. Steve is a web marketing consultant, and he's reviewing a client's Google AdWords. Steve is interested in the keyword analysis field on the Keywords tab, in the client's campaign. When Steve looks at the keywords quality score, he can determine how well the keyword is likely to perform.
What is the scale that Google displays the Quality Score?

A) 1 to 100
B) 1 to 10
C) Google does not reveal the Quality Score as it is proprietary information.
D) Very high, Moderate, Low, Poor

3. You have created several campaigns with Google AdWords for your clients. You are using the
Manager Defined Spend for your budgets in Google AdWords. When you create a new start date for a budget, what requirement does Google have in regard to the new budget and existing budgets that you manage?

A) Managed account budgets cannot exceed $100 per day.
B) Managed account budgets must be approved by two parties before the ad will begin display .
C) Start dates for new budgets can't overlap with other budgets that may already be set up for the managed account.
D) Managed account budgets can't start and end on the same day for more than three managed accounts.

4. Which of the following categories are NOT targeted by the Placement tool?

A) Game placements
B) Feed placements
C) Video placements
D) Entertainment placements

5. Which of the following reports in Google Analytics is used to identify where you are losing visitors on the path to conversion?

A) Site Overlay
B) Funnel Visualization
C) Top Landing Pages
D) Top Exit Pages

Solutions: