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Google Display Exam Practice Test Sample Questions:

1. Mary wants to participate in a reservation campaign on YouTube for her company. She has been working with some designers to create ads, videos, and other content for the campaign. YouTube offers four types of reservations; which one of the following is NOT one of the reserved media placements available on YouTube?

A) AdWords Auction
B) Partner Watch Pages
C) YouTube Run-of-Site
D) YouTube Homepage

2. Why is it important for a Google AdWords ad on the Google Content Network to be marked as
Family Safe?

A) Many Google Content Network partners only accept family safe ads
B) To reduce the cost per click
C) So that the ad would not be blocked by Google and Yahoo
D) So that the images can show in search results

3. Which of the following AdWords performance reports shows details on the selected keywords and organizes statistics by keyword?

A) Ad group performance
B) Ad performance
C) Keyword performance
D) URL performance

4. Hal is considering a YouTube masthead for an ad campaign. There are several requirements on size and sound limits for YouTube masthead advertisements, such as the 50KB load size and the 1MB load for animation and autoplay. What is the maximum size for videos (.flv) file size for when a user clicks the masthead to see the video ad?

A) 1MB
B) 50MB
C) 10MB
D) 100MB

5. Jeffrey has an online store that caters to collectors of antique pins based on comic book
characters. His audience is small, but dedicated. If you were advising Jeffrey about his online
advertising sales, which of the following would be the best strategy considering Jeffrey's audience?

A) Use the Google Content Network for niche placements.
B) Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.
C) Use Google AdWords for search marketing.
D) Use Google AdWords with hundreds of comic-book based keywords.

Solutions: