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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

Question 1

An analyst works at a company that sells both direct to customer (D2C) and business to business (B2B). They have been asked to perform an analysis on the effectiveness of a new social campaign on the company's D2C sales. There are several data views from which they can choose to perform their analysis, each one based on a different connection and person ID.
Which data view should they use?
Response:

A. A data view from a connection based on phone number.
B. A data view from a connection based on personal email address.
C. A data view from a connection based on work email address.
D. A data view from a connection based on social network handle.

Question 2

Which steps should be taken to optimize recurring report scheduling in Adobe CJA?
(Select two.)
Response:

A. Set Delivery Frequency Based on Business Needs
B. Enable Data Retention Policy Checks
C. Define Specific File Formats for Export
D. Use Report Delivery Logs

Question 3

Which Adobe CJA features support project-level report sharing?
(Select two.)
Response:

A. Campaign Priority Manager
B. Profile Sync Module
C. Folder Management
D. Report Sharing Settings

Question 4

What is the primary benefit of organizing projects in logical folders in Adobe CJA?
Response:

A. Enhances customer data segmentation
B. Improves report sharing efficiency
C. Reduces data storage costs
D. Increases campaign execution speed

Question 5

An insurance organization wants a histogram chart on the number of times its customers have connected to its agents through website, mobile app or phone calls in the last 7 days.
The histogram should display the number of customers who tried to reach agents less than 3 times, 3-6 times, 6-9 times, and more than 9 times.As a CJA business practitioner you have created a calculated metric to add agent contact events. You now plan to add this calculated metric to histogram with Person as 'counting method'.
What could be the possible reason for this approach to be invalid?
Response:

A. Histogram does not support grouping by custom dimensions
B. Histogram supports standard bucket size of 5 or 10 and not 3
C. Histogram supports only Event as counting method and not Person
D. Histogram supports only standard metrics and not calculated metrics.

Solutions: