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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In Unica Campaign, where does a customer create custom offer attributes?

A) Shared Attributes Settings
B) Template Settings
C) Configuration Settings
D) Campaign Settings

2. What Unica Campaign flowchart process type does a customer use to build an output file of customers who were suppressed because they had opted out of marketing communications (and where no marketing offer is needed)?

A) Mail List
B) Call List
C) Extract
D) Snapshot

3. In an integrated Unica Campaign and Unica Marketing Operations environment, how does a user associate a segment with a campaign?

A) Click the Implementation link within the campaign.
B) Select the Associate checkbox.
C) Click the Segments icon.
D) Select the Sessions menu.

4. When working with Unica Campaign Response History Administration, what is a key step before beginning the work?

A) Define audience levels.
B) Configure table mappings.
C) Configure response processes.
D) Configure audience process.

5. When should a user regenerate a strategic segment in Unica Campaign?

A) When datasource contents have changed.
B) Daily
C) Never
D) Whenever a new campaign is created.

Solutions: