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GCCC Strategic Communication Management Professional Sample Questions:

1. An organization begins to receive inquiries or notifications from a variety of sources, internally and externally, about a statement one of its executives made at an industry-speaking event regarding a prospective merger. The statement was misleading, incorrect, and risks the organization's reputation with the public, various external stakeholders, and politicians. Further, the statement causes an immediate crisis. The communication manager persuades management to:

A) Have the executive publicly apologize and retract the statement.
B) Engage politicians with face-to-face meetings to explain the misunderstanding.
C) Ensure that the counsel/legal department is involved in crafting and reviewing the organization's response.
D) Immediately terminate the executive for placing the organization at risk.

2. Tasked with developing a marketing communication plan to promote a new product launch, a communication manager should begin by:

A) Meeting with suppliers to determine whether marketing costs can be shared.
B) Designing a creative social media campaign that will highlight the product's innovative features.
C) Segmenting the targeted potential and current customers and focusing on the most profitable segments for this product line.
D) Analyzing whether the sales goals for the new product are realistically achievable.

3. Which step should come FIRST when developing a communication strategy?

A) Identifying the key messages to communicate to audiences
B) Determining the goals and objectives of the communication strategy
C) An analysis of the business environment and the needs of the organization
D) Planning the measurement approach to demonstrate impact

4. It is the beginning of May. You work for a trade organization that surveyed its members for feedback on a series of policy issues. A total of 300 members of the organization of 15,000 answered the survey in January.
You have been tasked by the general manager to communicate the survey results to the press and make the results as appealing as possible for journalists. Of the following options, which one is unethical?

A) Omitting the sample size in the release
B) Sending out the release to a selection of journalists that are known to cover the organization's surveys favourably
C) Presenting the results as April results
D) Having visuals that accompany the release only illustrate a selection of the survey results

5. If a communication manager wants to convince senior leaders that using peer-driven social media is highly likely to increase sales, which of the following steps should be taken to convince them?

A) Provide senior leaders with a list of websites with good examples of research.
B) Sign senior leaders up on social media platforms.
C) Create a business case that demonstrates results based on research.
D) Show senior leaders a report written for a previous employer.

Solutions: