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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?

A) Path Optimizer
B) A/B Testing
C) Einstain Engagement Activities

2. Northern TrailOutfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.
Which functionalities accomplish the requested configuration?

A) DeliveryProfile and AMP script Lookup
B) Sender Profile and AMP script Lookup
C) Send Classification and Subscriber Attributes

3. The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags thatcan classify it as spam.

A) Subscriber Preview
B) Content Detective
C) Test Send

4. A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.
Which report should be run to provide this Information?

A) Contacts Count
B) Contacts Analytics
C) Audience Engagement Over Time

5. Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?

A) _sent Dataview
B) 'Subscribers Not Sent To* report
C) Not Sent Tracking Extract

Solutions: