The Microsoft MB-220 exam covers the following topics:
- Configure Dynamics 365 Customer Voice (10-15%)
The skills tested within this subject area are creating surveys; managing survey responses; and reviewing, testing, and publishing surveys.
- Create & Manage Marketing Pages and Forms (10-15%)
This topic includes the students’ skills in defining the relevant marketing form; identifying form requirements & limitations; creating a marketing form with the help of a template; creating landing pages & forms; etc.
- Manage Webinars & Events (5-10%)
This domain includes creating an event team; setting up sessions (external & internal tracks; setting up speakers; customizing webinar options; creating & handling; event forms; handling registration, speakers, waitlists; creating event banners, invitations, social media posts; registering and checking in attendees.
- Manage Leads, Contacts, & Accounts (10-15%)
Answering the questions from this section, the learners need to be able to create leads; synchronize leads from LinkedIn; create & handle accounts; manage activities; create & handle contacts.
- Create & Manage Marketing Emails (5-10%)
The skills tested within this area include creating and managing email messages, for example, creating an email message with the help of a template; defining mandatory fields for email messages; adding dynamic content to email messages, and so on.
- Manage Customer Journeys (10-15%)
The skills included in this topic are configuring the required options for publishing journeys; checking customer journeys for errors; publishing a customer journey; determining content types necessary for a customer journey; creating a customer journey with the help of a template; implementing actions & targets; implementing flow control for the customer journey.
- Manage Segments and Lists (5-10%)
Within this subject area, the candidates are tested based on their ability to perform the following tasks: determining a segment type; creating market segments; customizing dynamic segments with the help of a Designer; defining usage scenarios for subscription lists; creating a subscription list; adding a subscription list to a form.
- Configure Marketing Applications (20-25%)
The first domain includes such subtopics as configuring organization and management settings; configuring marketing settings; configuring event settings; managing insights.
Specialists willing to explore the possibilities in the Microsoft Dynamics Marketing skill area can easily accomplish this goal with the Microsoft MB-220 exam. It provides an IT practitioner to hone the learned expertise and enjoy better career resistance and functionality.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analyze Insights and Manage Events | 10-15% | - Set up event registration and sessions - Review marketing insights and analytics - Create and manage marketing events - Manage event webinars and waitlists |
| Topic 2: Configure Microsoft Dynamics 365 Marketing | 15-20% | - Manage marketing users and teams - Configure marketing settings and org units - Set up marketing configurations - Configure marketing resources and assets |
| Topic 3: Set up Marketing Forms and Pages | 15-20% | - Configure form and page elements - Create and publish marketing forms - Implement progressive profiling - Create and publish marketing pages |
| Topic 4: Manage Segments and Target Audiences | 10-15% | - Build segment queries and filters - Create and manage dynamic segments - Create and manage static segments - Use segment insights |
| Topic 5: Manage Marketing Customers and Contacts | 10-15% | - Create and manage contacts - Create and manage companies - Import and deduplicate contacts - Manage contact lifecycle and preferences |
| Topic 6: Manage Leads and Scoring | 10-15% | - Implement lead scoring rules - Manage lead lifecycle stages - Create and configure lead scoring models - Automate lead qualification and distribution |
| Topic 7: Create and Manage Customer Journeys | 15-20% | - Analyze journey performance - Configure journey tiles and triggers - Set up branching and conditions - Design and create customer journeys |
| Topic 8: Create and Manage Marketing Emails | 15-20% | - Configure email settings and delivery - Design and create marketing emails - Preview, test, and validate emails - Implement email Personalization and dynamic content |
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