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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?

A) Engagement Split
B) Decision Split
C) Filter Activity
D) Random Split

2. A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign.
Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio?
Choose 2 answers

A) Number of clicks from mobile devices
B) Images showing how the email rendered on different devices
C) Performance data on the Overview tab
D) Subscribers who click on a specific link

3. A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?

A) Scheduled Email Sends
B) Automation Studio
C) Predictive Email
D) Journey Builder

4. Northern Trail Outfitters has hired a new email designer who needs to be trained in AMPscript. Which statement best describes how AMPscript can be used to customize email messages?

A) Provides advanced content personalization
B) Automates the flow of creating email messages
C) Inserts responsive content based on the user's viewing device
D) Automates the template creation process

5. What can you test with A/B Testing?

A) Email Message
B) Dates and Times sent out
C) All of the above
D) Content areas
E) From Name
F) Subject Lines

Solutions: