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Adobe Advertising Cloud DSP Business Practitioner Professional Sample Questions:

1. When optimizing a campaign, which factor should be continuously monitored to adjust bids effectively?
Response:

A) The platform's user interface updates
B) The CEO's preferences
C) Cost-per-click (CPC) trends
D) The weather

2. Identify the correct steps to take when a campaign is underperforming in terms of ROI.
(Select three)
Response:

A) Increase visibility by expanding to all available ad platforms
B) Keep the strategy unchanged for more data
C) Modify the bidding strategy
D) Analyze and optimize the conversion funnel
E) Review and adjust the targeting options

3. Which indicators suggest a need to optimize a running campaign?
(Select two)
Response:

A) Rising cost per click
B) Stable cost per acquisition
C) High engagement rates
D) Decreasing conversion rates

4. When setting up Private Inventory for a campaign, which factors should be considered to ensure effectiveness?
Response:

A) Regularly updating creative assets
B) Ensuring inventory relevance to the campaign's target audience
C) Selecting inventory based solely on cost
D) Negotiating exclusivity where possible

5. What is a best practice when managing integrations with in-platform solutions during campaign setup?
Response:

A) Ignoring integration compatibility issues
B) Regular testing and updating of integrations
C) Allowing all team members to modify integration settings
D) Using outdated integration methods for simplicity

Solutions: